"Attention please. Burton's 2012 movie, Standing Sideways, is proven to increase sick airness by 13% when watched as directed on a TV, computer, or approved mobile electronic device. That's why riders everywhere should Stand Sideways at all times."
Update : It appears Burton have chosen to make this video private, which is a real shame. One of our favourites of the year. Why Burton, why? It has therefore been removed.